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AA Assessment – the Hotel Inspector calls

We had been a member of Visit England for many years and although we have won awards and improved our standards, we felt that VE’s marketing was not helping us. In fact we think that Visit England and Visit England seem to have muddled branding and marketing, with a poorly thought out website – which is not good for a body paid for, in part, by the taxpayer.

We decided to join the AA, and recently have been assessed and awarded a Four Star Gold (Guest Accommodation) with Breakfast Award. The AA also include a listing on their website with a direct link to us as part of the scheme – direct bookings mean we can offer the best prices to our Guests.

We have been assessed many times by a variety of Assessors, and like the others, this was thorough but fair, with good feeedback and ideas for further (inexpensive) improvements for our business.

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