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Online bookings for B&B in Telford

It is amazing that many people when looking for B&B or Guest House accommodation, use an Online Tavel Agency (OTA) and think that they are being offered a great deal on price. Clever marketing and advertising does lure in the potential guest…”last room available”, ” best price”, “no cancellation charges”…some true and some blatantly untrue when you read the small print! Also some OTAs make the accommodation entries look so good that they look like the accommodation providers actual website.

It is amazing that many people when looking for B&B or Guest House accommodation, use an Online Tavel Agency (OTA) and think that they are being offered a great deal on price. Clever marketing and advertising does lure in the potential guest…”last room available”, ” best price”, “no cancellation charges”…some true and some blatantly untrue when you read the small print! Also some OTAs make the accommodation entries look so good that they look like the accommodation providers actual website. We have had enquiries where the caller has been convinced they are looking at “our website”, until we explain otherwise. Also, many OTA sites piggy back i.e. we only have an agreement with one OTA, but we appear elsewhere e.g. Trivago,Priceline and Opodo are three we know of over which we have no control as such. We even complained to Trivago about misleading statements on prices, to no avail!

Tripadvisor is a great site for checking out reviews and opinions – not always favoured by the accommodation industry, but we are not complaining. However, Tripadvisor is in effect an OTA and unless you use the accommodation provider’s own link (and many do not as Tripadvisor charge significant amounts to allow that link), you are into an OTA system when you hit the “book now” button. Why not take the B&B/Guest House name and “Google” it to find their details and maybe save some money??

Somewhere in the OTA booking system, someone is paying for that service; and guess who that is..yes ultimately, you, the guest. If you are happy to pay a little extra sometimes for peace of mind with a large OTA, where you know (or hope) your credit card details are secure, easy booking systems, etc, etc, then fair enough. From a providers point of view, paying commission on bookings provides a very convenient platform for selling to a world wide audience. It is very effective with the leading OTAs, but at 15% commission or more, it is a significant cost, which ultimately influences the selling price.

Hence our OTA prices are higher than if you book direct with us.

But did you know that many B&B’s and Guest Houses have their own online booking system which is just as safe and secure? We use Freetobook which means our online booking system costs are minimal, therefore our prices are lower. Visit our website and use the very simple and safe online booking system. Also, why not call us and check for the best price – we will certainly listen to anyone asking for a deal and may agree if its a win-win situation e.g. we have rooms free that need filling and you want a couple of rooms for two or three nights, we may agree a discount.

Remember, do not always believe what you see – check and do a little simple research before pressing that “book now” button!

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